Gladson, a provider of product information, category managementand shopper marketing services for the consumer packaged goods (CPG)industry, announced that it has processed the one millionth item forits Space Management Database.
Covering most CPG products sold in supermarkets, drug stores,mass merchandisers and convenience stores, the Gladson database isused by hundreds of manufacturers, retailers, wholesalers andbrokers for category management, space management and planograms, e-commerce such as online shopping and nutrition information programs,advertising, market research and logistics applications.
The company updates and adds thousands of products in itsdatabase every week, using a standardized process that includes thelatest digital imaging and laser measurement techniques to assureconsistent and accurate CPG product images and dimensions andcompatibility with leading space management software applications.The database contains over 700,000 active products, a number whichreflects continuous maintenance as old products are discontinued andpackaging is re-designed.
"For over 20 years, Gladson has been the go-to resource forcomprehensive, up-to-date high-quality CPG product images andcomplete product information. Processing one million items is asignificant milestone for our customers and our company," said SueSentell, Gladson's president and CEO. "The need for digital imagesand package detail such as ingredients and nutritional content hasmushroomed as shoppers look to the Internet for information beforethey buy. Our customers are focusing on informational retailing anddigital readiness to respond to this challenge and meet the needs oftheir shoppers and consumers."
More Information:
www.gladson.com
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