Selling the UT brand: University begins campaign to promote its five-campus system.

Byline: Angie Herrington

Sep. 19--The University of Tennessee today will unveil a new $400,000 systemwide marketing campaign aimed at attracting top-notch students, employees and donors. "Higher education is a competitive industry," said Hank Dye, vice president of public and government relations. "You want to keep up the broad support from your different stakeholders and audiences." UT officials said the project is linked to the system's $1 billion fundraising campaign that is under way. The marketing campaign will unite the diverse five-campus system with a common "brand," which President John Petersen will expand on today during a live systemwide video feed to faculty and staff. But while UT officials …